High product relevance through automatic product sorting on category pages based on business rules, relevance criteria and anonymized user behavior.
Sales personnel with tablets in stores have further information about products. Staff can inform customers about product availability, upcoming products, etc.
Powerful search function with faceted search, autocomplete and filters enables relevant product- and search results pages as well as shop-in-shop pages.
To meet the growing customer demands, Finland’s largest retailer Stockmann required a sophisticated and future-proof E-Commerce platform. Focus was on presenting highly relevant products including superb campaign management, providing an advanced search and connecting local stores to Stockmanns digital world.
Stockmann’s new online store was built with the E-Commerce platform Magento. For its search engine, Stockmann chose the AOE product Searchperience, which was closely linked to the product database. Key features:
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Central management of shop pages. The completely automated, scalable IT handles the strongly fluctuating traffic loads of the campaign business with ease.
Dynamic navigation guarantees pages are up-to-date with optimal user experience at all times, without the need for editorial resources. Products not available aren’t displayed, empty categories are automatically hidden.
Automated product sorting through closely interconnecting product data, business logic and user behavior achieves a high degree of relevance on product- and search results pages, leading to fuller shopping carts.
Brand worlds and thematically focused product pages are ideal landing pages for targeted marketing campaigns. The dedicated pages with individualized look-and-feel can be created within a very short time.
Local sales assistants in stores have tablets with access to additional product data, thus being able to provide further product information, upcoming products, availability online and at other locations.
Combining the local department store business with digital information and online shopping transforms the customer journey to an Omnichannel Commerce experience across all channels.
With the powerful and scalable E-Commerce platform, embedded in a sophisticated IT infrastructure, Stockmann has received a high-quality and future-proof solution, which ensures up-to-date product data in real-time, and an optimal customer experience.
But the E-Commerce solution is more than a high-quality online shop – it is the connection of digital services with local businesses. The customized solution combines the advantages of local brick-and-mortar stores with a multitude of digital options. The use and combination of the advantages of both worlds strengthens the long-term position Stockmann’s department stores offering as inspiring shopping experience.
Stockmann, established in 1862, is a Finnish-listed company engaged in the retail trade. It has almost 50,000 shareholders and approximately 8,000 employees. The Group’s revenue in 2016 was EUR 1 303.2 million. Stockmann has eight department stores operating in Finland and in the Baltic countries.