Stockmann: Omnichannel Commerce across all Channels

About the Case Study

To meet the growing customer demands, Finland’s largest retailer Stockmann required a sophisticated and future-proof E-Commerce platform. Focus was on presenting highly relevant products including superb campaign management, providing an advanced search and connecting local stores to Stockmann’s digital world.

Business Benefits

  • Powerful E-Commerce platform
  • Automatic updating of pages in real time
  • Higher shopping basket value
  • Relevant landing pages and brand shops
  • Sophisticated sales by personnel with tablets
  • Omnichannel Customer Experience across all channels

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E-Commerce with product sorting according to relevance

High product relevance through automated sorting of products based on business rules, relevance criteria and anonymous user behavior.

Connecting retailers with digital services

Sales staff with tablets has additional product information. Staff can inform customers about product availability, new products, etc.

Enterprise Search and shop-in-shops with brand articles

Powerful search function with faceted search, autocomplete and filters enables relevant product- and search results pages as well as shop-in-shop pages.


Management Summary: The combination of E-Commerce features, product data and local companies

With the powerful and scalable E-Commerce platform, embedded in a sophisticated IT infrastructure, Stockmann has received a high-quality and future-proof solution. As a result, product data is always up to date in real time, resulting in an optimal customer experience. However, the custom solution is more than just a high-quality online shop – it combines the advantages of local brick-and-mortar stores with a multitude of digital options.

Sari Enckell-Jylhä
We highly appreciate AOE as a development partner. Their professional attitude and pure interest in our business and goals have been impressive. We can warmly recommend AOE as a business partner.
Sari Enckell-Jylhä
Omnicommerce Development Manager
Stockmann

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