QVC: Teleshopping in the cloud

About the Case Study

As one of the worldwide market leaders in teleshopping, the US channel QVC is also represented in Italy. In teleshopping, business has increasingly shifted to the Internet. As a result, the QVC shop must be scalable in order to cope with a constantly increasing traffic volume. The most important requirement for the web shop was therefore a significant increase in performance. In addition, the search function was to be expanded and improved.

Business Benefits

  • High performance
  • Nearly unlimited scalability
  • Intelligent search functions

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More Performance

The Open Source solution Magento Enterprise Edition helps improve performance.

Amazon Cloud

Hosted in the Amazon Cloud, the shop delivers high performance and scalability.

More Traffic

Increased conversion rate thanks to the search- and recommendation engine Searchperience.


Management Summary: Unlimited scalable performance of the web shop

In order to continue the success of the TV channel online, a highly scalable and powerful webshop was developed for QVC. Customers can view the merchandise online at their leisure and conveniently order products without having to wait on the phone, regardless of broadcast schedule. The solution relies on the Amazon Cloud for hosting so that the web shop does not run out of reserves even under extreme traffic peaks. The shop’s frontend was also improved; pages can now be rendered much faster.

Claudio Rivabene
With AOE, we discovered the benefits of working in an agile development cycle. AOE set up a deployment pipeline for us, which has enabled us to go live with new developments in short release cycles. Automated builds, testing and deployments made sure our still-new online shop was always open for business, even while we were deploying changes.
Claudio Rivabene
E-Commerce Development Manager & Solutions Architect
QVC Italia

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