Monier Roofing: Global Web CMS Rollout

Product Catalog

Monier products can be presented in a more appealing manner by the product catalog. This improves user satisfaction and simplifies the search feature.

Bottom Line Benefits

By switching to Open Source technology the solution can be augmented cost-efficiently by additional modules and platforms.


The AOE solution can be expanded with additional modules and portals, thus flexibly keeping pace with the dynamic growth of the Monier Group.

The Monier Group, with over 8,600 employees in 40 countries, is the world leader in pitched roofing materials. AOE was responsible for the complete website relaunch and implemented an integrated, TYPO3-based solution for 24 portals in 17 languages.

cs_monier_en.pdf Download


After corporate restructuring in 2007, Monier (formerly Lafarge Roofing) replaced its former Web Content Management System (CMS), IBM Websphere, with an Enterprise-class Open Source solution. In cooperation with Ogilvy Primary Contact, London, responsible for concept and design, AOE introduced the Open Source CMS TYPO3. Not only was the entire content of the Lafarge Roofing portals migrated to the new Monier Group design, including the creation and integration of the required XHTML-compliant templates, but numerous Flexible Content Elements (FCEs) were also implemented. These now offer the Monier Group editors significantly more freedom in the management of the global portals.

Nicole Pichin
That we were able to realize 24 Monier Group websites in only 5 months is to a considerable degree thanks to the staff at AOE. This TYPO3 solution is both inexpensive and easily adaptable to our subsidiaries worldwide.
Nicole Pichin
Group Communications Director
Monier Group GmbH


A particular highlight of the portal is the Monier Group’s newly created, extensive product catalog. During implementation, several thousand products were migrated into the portal to create a visually appealing, well-organized offering. It contains reference projects sorted by region, product and other keywords; content is displayed using AJAX technology. The product catalog provides the Monier Group with comprehensive possibilities for presenting its wide range of products. In addition, specific item searches can be carried out throughout the entire portal by using the product finder, which was implemented independently as part of the catalog and seamlessly integrated into the solution. In several countries the product data is incorporated into the CMS via a direct SAP interface, making manual data entry obsolete.

In addition to the product catalog, a variety of standard modules as well as in-house developments were part of the package. For example, the platform features standard modules for newsletter implementation, download possibilities (such as product datasheets), an integrated search feature and embedded forms. In addition, a customized solution for lead management (the processing and transfer of potential client data) was developed and implemented to Monier’s particular specifications. An integrated Google Maps service enables users to easily locate the Monier Group partner or product outlet nearest them. And, last but not least, all Monier Group portals were SEO-optimized.


The TYPO3 solution was developed by AOE with flexibility in mind, making it possible to augment and scale the platform inexpensively and easily add additional websites or modules to keep pace with the dynamic growth of the Monier Group.

About Monier

The Monier Group is world leader in building materials for pitched roofs, as well as roofing and chimney systems. More than 8,600 employees helped the group generate revenue of more than 1.3 billion Euros in 2012.


Frankfurter Landstrasse 2-4
61440 Oberursel

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