ESET: Global Web Platform with E-Commerce Integration

About the Case Study

Create new partner pages quickly, comply with corporate design, flexibility. One platform for 50 countries and 20 languages. Just some of the challenges AOE had to overcome to provide ESET with a solution to manage global content and product data. The task was to implement a central content management system (CMS) and harmonize the content with local E-Commerce data.

Business Benefits

  • E-Commerce handling
  • Product Configurator
  • Download Module
  • Multi-Store & Multi-Language
  • CTA Configurator

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Content Management

Central management and flexible creation of local pages using workspaces, country/language configuration and CTA configurator.

E-Commerce Integration

Creating and updating product pages based on central product data, local sales data and downloads via numerous APIs.

Localization

Rollouts of new country- and partner pages with just a few clicks in the user interface, incl. automatic URL- and data mapping, tracking, SEO, etc.


Management Summary: Central administration, decentralized handling and short time-to-market reduce costs and time expenditure

For the central administration of content, countries and languages, AOE created a multi-tree setup based on Open Source CMS software with numerous features. The decentralized E-Commerce handling connects the product data from the CMS via API with the various E-Commerce systems of dozens of regional and local offices. The global web platform enables ESET to manage website content with flexible local adaptation centrally in a uniform corporate design. In addition to powerful administrative tools and the flexibility and scalability of the solution, ESET shines with a very short time-to-market of new partners and campaigns, which results in enormous savings in time and costs.

German precision together with AOE’s sophisticated agile methodology unleashed a hidden potential for ESET. With our high demands on geographical scalability and local configurability, AOE developed a robust and stable system with plug-in capabilities for a number of E-Commerce Systems worldwide.
Martin Ostrochovsky
Global Website Manager
ESET

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