Central management and flexible creation of local pages using workspaces, country/language configuration and CTA configurator.
Creating and updating product pages based on central product data, local sales data and downloads via
Roll-Outs of new country- and partner pages with just a few clicks in the user interface, incl. automatic URL- and data mapping, tracking, SEO, etc.
ESET asked AOE to develop a platform for managing global content and product data, in order to efficiently handle information and provide sales partners withthe appropriate data. The main points of focus were E-Commerce, SEO, user engagement and conversion optimization.
The goal was to implement a central content management system with 50 country- and 20 language versions as well as to harmonize content with local E-Commerce data. For this purpose, all content and product data had to be synchronized with the various E-Commerce systems of the sales partners via API
and merged into the frontend. New partner pages needed to be easy to create, all pages required a consistent corporate design, without forgoing the option of flexible local adjustments.
For the central administration of content, countries and languages, AOE created a multitree setup based on TYPO3 with numerous features. The decentralized E-Commerce handling combines the product data from TYPO3 via API with the various E-Commerce systems of dozens of regional and local offices.
An overview of the most important custom-built features:
In addition, the solution can be scaled with cloud hosting, auto-scaling to several frontend instances, load distribution via CDN and A/B deployment with maximum security, so that additional servers can be brought online automatically during traffic peaks.
The global multistore web platform developed by AOE enables ESET to centrally manage website content, while providing local adaptability in a consistent corporate design. Integration of the sales partners’ E-Commerce systems is carried out via API, so that additional E-Commerce systems can be easily implemented in the future. In addition to powerful administrative tools and the flexibility and scalability of the solution, ESET impresses with an extremely short time-to-market of new partners and campaigns, which results in enormous savings in time and costs.
ESET is a global security software company with more than 100 million users worldwide in over 200 countries. ESET has set itself the task of enabling customers to use digital technology without worries through the use of the company’s security solutions. The award-winning detection technology is a pioneer in the anti-virus industry.
ESET, spol. s r.o.
Aupark Tower, 16th Floor
851 01 Bratislava