Bosch Rexroth Pneumatics: Uniform global website presence

More Performance

Improved performance through the Open Source solution Magento Enterprise Edition.

Amazon Cloud

High scalability and performance through Amazon Cloud hosting.

More Traffic

Increased conversion rate through the Searchperience search- and recommendation engine.

Bosch Rexroth Pneumatics GmbH, one of the world’s leading specialists in the field of drive and control technologies, deploys leading technology at as well. With TYPO3, AOE has created a contemporary web portal for the manufacturer of industrial facilities that integrates seamlessly with Bosch Rexroth AG’s corporate communication portal.


One of the challenges was the migration of web content and templates from the already existing, outdated Content Management System (CMS) – no easy task, as content and templates were not available in a structured form. To accomplish this, AOE set up a modern markup framework that applied the existing design while giving an enormous performance boost. The better semantic code also optimizes the site for search engines.

A highlight of the project was the development of an API interface for AOE’s Searchperience search solution. It lets the developers of Bosch Rexroth’s parallel running shop project integrate Searchperience so that search on the website and in the new B2B shop system work together seamlessly.

Rainer Kemmler
Changes to our existing CMS were taking too much time, making our web infrastructure very expensive. Thanks to the outstanding collaboration between AOE and our internal project team, we completed the migration right on time.
Rainer Kemmler
Marketing Director
Rexroth Pneumatics


To simplify user permissions administration for editors, AOE integrated with the Bosch active directory using an LDAP interface, so that authorized employees can use the new CMS with their existing company credentials. An easy-to-use tool that simplifies permission management is available for site administration.

A highlight of the project was the development of an API interface for AOE’s search solution Searchperience. The interface enabled developers of a parallel E-Commerce project to integrate with Searchperience. The result: The search functionality works seamlessly across both the portal and the new B2B E-Commerce platform.

The new portal combines content from various Bosch Rexroth sources and systems into a unified frontend to create an integrated suite of internet and extranet portals.

Business Benefits

  • Significant reduction of total-cost-of-ownership
  • Search engine optimization through improved code structure
  • Uniform global web presence for Bosch Rexroth AG


The new portal integrates seamlessly with the company’s overall web identity. The flexibility and user-friendliness of the CMS enables editors to make updates quickly. Incorporating Bosch’s active directory helps reduce maintenance costs while making permission management much easier to administer.

About Bosch Rexroth

Bosch Rexroth is one of the world’s leading specialists in the field of drive and control technologies. Under the Rexroth brand name the company supplies tailored solutions for driving, controlling, and moving. In over 80 countries, Bosch Rexroth as The Drive & Control Company develops, manufactures and markets components and systems for electric drives and controls, industrial hydraulics, mobile hydraulics, linear motion technology, assembly technology and pneumatics.


Bosch Rexroth AG
Maria-Theresien-Str. 2
37816 Lohr am Main

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