Auckland Airport: Digitalizing the non-aviation business with the OM³ Suite

Powerful Marketplace

Powerful and flexible E-Commerce application with highest availability

Omnichannel E-Commerce

Seamless shopping experience across all end devices as well as sales- and communication channels

Highstreet Shopping

Duty-free shopping in Auckland City, duty-free goods are delivered to the Airport before the passenger’s departure

Auckland Airport is the second major airport to choose AOE's award-winning OM³ suite, after the new platform’s successful initial deployment at Frankfurt Airport. The new platform is to create a truly connected customer experience for more than 19 million Passengers, seamlessly interconnecting shopping and airport services.

OM³, or Omnichannel Multi-Merchant Marketplace, is an extensive platform, which multi-retailer venues such as airports can use to digitalize their non-aviation revenues, thus providing their customers a comprehensive and seamless online and offline experience.

Auckland Airport will receive a complex integrated platform that integrates on-airport retailers and provides a fully integrated logistics solution. This will give passengers who currently purchase off-airport duty free goods the option to collect them at the airport’s convenient collection points, while offering both the best of New Zealand- and global luxury brands as well as travel essentials.

The integration of parking, loyalty, lounge access and fast track features will convert Auckland Airport’s vision of the truly connected passenger experience into reality, proving that even an airport with less than 20 million passengers can create substantial revenue potentials through digitalization. The roll-out is planned for 2018. 

Adrian Littlewood
We are excited to partner with AOE and that Auckland Airport’s introduction of the technology will be a first for any airport in Australasia. It will ensure that we deliver one of the most advanced online airport retail experiences in the world and that we can significantly expand the range and type of products and services we offer to our customers.
Adrian Littlewood
Auckland Airport

About OM³

AOE’s award-winning Omnichannel Multi Merchant Marketplace (OM³) helps multi-retailer venues such as airports, shopping malls or integrated resorts to seamlessly fuse offline and online experience into one full-featured suite of software applications and services. OM³ provides a unique platform for omnichannel retailing and offers customers numerous useful online and offline shopping-, service- and real-time information options.

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