Angry Birds: Global Merchandising Portal

About the Case Study

Hungry green pigs have stolen the eggs from a flock of brightly colored birds. To retrieve the eggs, the birds catapult themselves at the pigs’ hideouts. Recognize the scenario? “Angry Birds”, known as a smartphone app, is also available as a PC game stuffed animal or accessory – and can be ordered via an online shop, which often has to cope with extreme peaks in portal traffic and consistently high loads.

Business Benefits

  • Actions and promotions customizable
  • Responsive design enables optimized shopping experience
  • Scalable, Flexible and Secure
  • Consistently high website performance
  • Integration of all external systems

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Targeted Marketing

The system recognizes the output device and shows appropriate content.

Responsive Design

Responsive design adjusts the entire shop to any display format.

Third-Party Systems

The new store is integrated with four third-party systems.


Management Summary: High-Performance Webshop for the Magento Store with the world's highest traffic load

The development studio Rovio was looking for a flexible and reliable shop system for Angry Birds that could grow with the requirements of the users. The company chose Magento Gold partner AOE to implement the shop in the Amazon cloud. More than one billion downloads of the app make Angry Birds an absolute bestseller.

Each new version of the game creates massive peaks in portal traffic. By relocating the hosting of the Magento store with the highest traffic worldwide to the cloud, the webshop is automatically scalable. Homepage and category pages can handle several thousand requests per second without any problems.

Lauri Turtiainen
Thanks to AOE and Magento, we now have the technical capabilities to handle the increasing traffic from all around the world to our webshop efficiently. Now we can concentrate on delighting our customers by providing an enjoyable and seamless shopping experience, for which Magento provides a comprehensive set of tools.
Lauri Turtiainen
Retail Analyst & Project Manager
Rovio Entertainment Ltd.

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