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Marketing Strategist (m/f/d) in Wiesbaden

We are looking for a creative and dedicated individual to take responsibility for our internal and external corporate presence. You have smart ideas for our strategic branding and content marketing strategy and are able to put them into action with us. Do you enjoy dealing with a wide range of topics that move our clients on a daily basis, and are you able to turn these into marketing and editorial plans?

As part of our marketing team you are responsible for our optimal brand positioning in the market. Your main responsibility in this position is to execute strategic marketing communications projects.

This includes planning and developing marketing and social media campaigns and coordinating them with our various industry-specific sales areas. Furthermore, you are responsible for the strategic and conceptual development of the service portfolio. Your responsibilities include the planning, development, implementation and management of marketing strategies. In particular, you will be responsible for the conception, provision and delivery of target group-relevant content for communication measures and marketing/sales campaigns.

You will develop a future-oriented marketing and content/sales strategy and coordinate its implementation with a hands-on mentality. In addition, you are responsible for the operational business, ensure a smooth flow of all marketing-relevant processes and coordinate directly with our management and sales departments on budgets, concepts and prioritization.

Your tasks

  • Definition and further development of the marketing and communication strategy as well as cooperation in the development and implementation of success-oriented marketing concepts
  • Conception and further development of the centralized content strategy for all relevant communication channels, e.g. press, website, newsletter, social media
  • Campaign management: performance-driven planning, implementation and control of campaigns on relevant channels online and offline (social media, e-commerce, etc.)
  • Continuous measurement of the success of the campaigns carried out using suitable key figures as well as market and competitor analyses
  • Content and conceptual management and implementation of external communication to the market and internal communication to the company on social media channels
  • Responsibility for content, support and maintenance of our website
  • Management of external agencies and service providers
  • Regular market and competition monitoring

What you bring along

  • A good to very good degree in a business-related field, preferably with a focus on marketing and/or IT, or self-acquired exceptional talent
  • Sound professional experience in marketing in a comparable position
  • Experience in the successful conception and implementation of digital marketing campaigns
  • Entrepreneurial, cross-company thinking as well as strong customer and service orientation
  • Know-how in the development of digital brand and communication strategies
  • Extensive knowledge in the area of customer experience, SEO/SEA, Google
  • Experience in B2B marketing
  • Strong presentation and communication skills, confident use of MS Office products as well as excellent written and spoken German and English skills
  • Strong team orientation, a structured and independent way of working and willingness to take on responsibility
  • Knowledge of Photoshop, HTML, content management (TYPO3)
  • Technical background desirable
  • Industry knowledge in our sales areas desirable

About AOE

AOE is a leading global technology and consulting company that supports large companies in strategic digitalization efforts. The focus is on the development of innovative E-Commerce and portal solutions based on Open Source technology. With our 300+ employees at 8 global locations, we handle hundreds of implementations for well-known global companies such as Deutsche Telekom, congstar, Commerzbank, Frankfurt Airport, Heathrow Airport, Singapore Airlines, Angry Birds, Sony and Panasonic. Based on our top employee ratings on Kununu, we have consistently ranked among the top 5 companies in Germany in the categories of best employer and work-life balance in recent years.

Working environment at AOE

  • Fair salary, job ticket, company chef
  • Self-organized work in an agile corporate culture without hierarchical levels
  • Relaxed, individually designed working environment in the city centre with state-of-the-art hardware and software
  • 2,000 € personal continuing education budget, Communities of Interest and AOE Conference
  • Team events, ski trips, summer party, Thai massage, play area, sports activities such as yoga, soccer, volleyball
  • Further Benefits and Team Events

Our Wiesbaden office

A brief insight into our office in Wiesbaden. We value an excellent working environment, freely designable workspace and a pleasant atmosphere. Having fun at work and the freedom for short time-outs are also important to us.

Apply now!

Become part of our agile team!


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We look forward to meeting you!

You can reach us by phone at +49 6122 70707-0
or by e-mail at