What does digitalization mean for airports? What can airports do to avoid beginner’s mistakes when introducing E-Commerce solutions? Why are premium products purchased so frequently in the travel retail environment? And how can airlines and airports work together optimally to achieve a win-win situation for everyone involved? Kian Gould, CEO and founder of AOE, answered these and other questions in an interview with Peter Marshall.
Peter and Kian spoke at the TFWA Summit in Cannes about the challenges in the travel retail industry - and how airports, airlines and retailers react to them. In addition, in the third part of the three-part interview, Kian explains how airlines are progressing with the digitalization of their E-Commerce offerings, why travel retail can simultaneously prevent and benefit from digital disruption, and what changes in the basic attitudes of all participants are necessary for digitalization in travel retail to be successful.
In their three-part video interview, Peter Marshall of Marshall Arts International, and Kian Gould, CEO of AOE, discuss challenges that airports and the travel retail industry are facing. Learn about different approaches to these challenges and find out how Frankfurt Airport, London Heathrow and Auckland International are digitalizing their business cases to optimize the customer experience and create new non-aviation revenue streams.
What is the passengers' main focus when buying goods? Who is really driving digitalization in travel retail? Which two questions need to be answered before creating a successful E-Commerce business model? Read the entire transcript of Part III below for answers to these – and other – questions.
In the first two parts of the interview, Kian Gould explains the different business models for E-Commerce at Frankfurt Airport, Auckland Airport and London Heathrow. Among other things, you will also learn how to measure the success of digitalization strategies and omnichannel platforms, which USPs airports have in E-Commerce and what obstacles they face when implementing such solutions: