When and where are the high-spending groups coming to the airports? What kinds of products do they want? Customer understanding and forecasting is a big issue for travel retailers, explains Peter Mohn, CEO and owner of m1ndset, and Kian Gould, CEO and founder of AOE.
The m1ndset business intelligence service (B1S) data measures attitudes and behaviors of travellers at airports around the world. This data can help airports and travel retailers a great deal in finding out the needs and interests of passengers and what is missing in retailers’ portfolios to meet the needs of different target audiences.
Combined with travel data, retailers can precisely meet these needs and interests – and travelers love it, as they see it as a positive customer experience. For a complete Omnichannel experience, this data should be used for both online and offline campaigns in the same measure.
The fireside chat with Kian Gould and Peter Mohn was published by The Moodie Davitt Report. Watch all five fireside chat videos: