Why are airports and travel retailers so reluctant when it comes to digital transformation? How to increase sales in travel retail? Peter Mohn, owner and CEO of m1ndset, and Kian Gould, founder and CEO of AOE, express chances of digitalization in travel retail, such as multiplication effects, up-selling and cross-selling with high conversion rates.
Airports plan in very long investment cycles and have a multitude of partners. So, how to begin the digital transformation process? Building a digital strategy, creating a unique, compelling experience and integrating many different partners is time-consuming and expensive.
However, airports have one big advantage: They have a guaranteed growth in the next years, which gives them the opportunity to invest into digitalization. Major airports such as Frankfurt, London Heathrow or Changi, but also smaller airports such as Auckland, are thinking and experimenting with digital solutions. Different ways to digitalization can be e.g. in one big 5-year digitalization investment plan, or building digital solutions in small iterations.
The fireside chat with Kian Gould and Peter Mohn was published by The Moodie Davitt Report. Watch all five fireside chat videos: