written by Christian Holzschuh Online Marketing
How consumer
How consumer
About author Christian Holzschuh Christian Holzschuh Online Marketing

Travel retail has changed significantly in the past years and is undergoing serious disruption. For example, 70% impulse buying five years ago has turned into 79% planned buying in recent years. Duty-free shopping is not considered cheap any more, but is regarded as a convenience.

Digitalization has a big impact on how travellers buy products on their journey, which also affects airports and airlines. Peter Mohn, owner and CEO of m1ndset, and Kian Gould, founder and CEO of AOE, talk about changes in consumer behavior and how travel retail must react to survive digital transformation in the aviation industry. They also describe how the industry can profit from opportunities that digitalization brings.



Kian Gould
Online Shopping is very much about convenience. To create customer engagement, retailers need to create a compelling omnichannel customer experience that is convenient and really benefits people.
Kian Gould
Founder and CEO
AOE